Transforming Retail Spaces: Inside DGS Retail's Store Fixture Solutions for Urban Prime

In the heart of Melbourne, Florida, a new player has emerged in the grocery scene, promising a shopping experience like never before. Urban Prime, a novel grocery and restaurant concept whose doors opened this past fall, has taken the concept of convenience to new heights. Their combination of rustic aesthetic with the modern shopping experience has redefined the way locals approach their weekly shopping routine.

Behind this innovative transformation lies a strategic partnership with DGS Retail, a leading provider of cutting-edge store fixtures. Urban Prime sought a partner to supply high-quality fixtures that would not only support their unique product range but also enhance the overall shopping experience. Together, they have seamlessly blended aesthetics, functionality, and strategic design to craft a shopping haven that transcends the traditional grocery store experience.

To create a shopping environment that was both functional and inviting, Urban Prime needed versatile gondola shelving and bespoke signage that would resonate with their brand image. They required a layout that maximized retail space while maintaining an open, customer-friendly atmosphere. Through their  Free Store Design service, DGS Retail stepped in to provide comprehensive store design layout services free of charge. In order to recommend the perfect fixtures for the store’s layout, DGS Retail’s design experts worked closely with Urban Prime to understand their vision and customer demographics.

Designing with a Purpose

The final store layout was meticulously planned to ensure efficient customer flow, product visibility, and accessibility. Selected for their flexibility, the fixtures supplied were a range of  gondola shelving units tailored to the specific needs of different product categories, from robust shelving for bulky items to elegant displays for fine wines. These fixtures have a unique blend of style and durability, creating a fashionably functional layout for the store.

To compliment the gondola shelving units, DGS Retail provided  rustic chalkboard signage that seamlessly blended with Urban Prime's aesthetic while guiding customers through the diverse store sections. The chalkboard signage was custom-designed for easy updating and seasonal promotions, while also adding a personal touch that encourages customer engagement. This strategic design approach both enhanced the aesthetic appeal and improved the functionality of the store layout, contributing to increased customer satisfaction and sales.

Though Urban Prime just opened this past fall, it is clear that Urban Prime’s collaboration with DGS Retail has created an environment that not only meets the needs of today's consumers but also sets a new standard for what a contemporary grocery store can be. This joint effort illustrates the impact of tailored retail solutions on customer experience and business success. By leveraging DGS Retail’s expertise in store design and fixture supply, Urban Prime established itself as a unique destination for Melbourne’s shoppers, setting a new benchmark for integrated grocery and dining spaces. 

To summarize, DGS Retail improved Urban Prime’s store design by :

• Urban Prime, a novel grocery and restaurant concept in Melbourne, Florida, has revolutionized the grocery shopping experience through a strategic partnership with DGS Retail, a leading store fixtures provider.
• The collaboration aimed to create a unique and modern shopping environment by seamlessly blending rustic aesthetics with functionality and strategic design.
• DGS Retail's Free Store Design service played a crucial role in providing comprehensive store design layout services tailored to Urban Prime's vision and customer demographics.
• The final store layout maximized retail space, maintained an open and customer-friendly atmosphere, and ensured efficient customer flow, product visibility, and accessibility.
• DGS Retail supplied versatile gondola shelving units tailored to different product categories, combining style and durability to create a fashionably functional layout for the store.
• Rustic chalkboard signage provided by DGS Retail complemented Urban Prime's aesthetic, facilitating easy updating for seasonal promotions and adding a personal touch to encourage customer engagement.
• The collaboration between Urban Prime and DGS Retail has set a new standard for contemporary grocery stores, emphasizing the impact of tailored retail solutions on customer experience and business success.